BT - Protecting Brilliant Things

To raise awareness of BT’s broadband security and AI for small businesses,
we worked on a series of documentary style films that turned to the brilliant communities BT supports.
Directed by Elena Heatherwick, the films explored the Wharfedale beekeeping community in Yorkshire and The Alma Tavern in Bristol.
We wanted to demonstrate a use of AI that didn’t take away the importance of human interaction in a small business, where better than a pub.
The films were accompanied by OOH and a series of 7 social films that deep dived into the product features.