A little bit about us

Creative Director team Jo Ridley + Alexia Vasilarou enjoy making work that says something worth saying.

Stuff like sending vasectomy appointments to governors to protest Roe V Wade, prompting the UK government to review tampon safety by comparing it to sausages or telling the true story of a baby born on Zoom during covid.

Previous clients include Boots, Dove, CeraVe, Coca Cola, Comfort, eBay, EE, Hellmann’s, Heinz, Johnnie Walker, L’Oreal, Mars, Merrell, Unilever, Visa and Waitrose at agencies including Ogilvy, Saatchi & Saatchi, VMLY&R, Revolt, JOAN Creative and currently Uncommon Creative Studio.

Jo grew up in East London, went to Central Saint Martins at 17, and has spent the last 17 years in the creative industries. She started out as a promo director for BBC (Fleabag) 4Creative (Skins, Shameless) and ITV before switching to advertising as a copywriter. Outside of work she’s created a podcast about not having kids, curated art for Vans, written poems about parties and trained to be a yoga teacher.
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Alexia grew up in Athens, completed her Business Management degree in the University of Surrey before pursuing Graphic Design at Shillington College. She then specialised as a creative in Advertising at Miami Ad School. Her agency experience includes Fallon London, GS&P San Francisco, TBWA Singapore and AMV BBDO for clients including AXA, Skoda, Doritos, Hope For Children and Cadbury.She has lived in places all over the world and plans to travel to the rest of it. Her side projects include work with UK Pride and street photography.