eBay - Can’t Help But Say

Winner, British Arrows Silver, Bronze.
Shortlist: Creative Review, best writing.
Shortlist: Creative Circle, best writing of dialogue, best TV campaign.

When you get a bargain, you can’t help but tell someone about it.
And that truth formed the basis for You Can’t Help But Say When It’s eBay.

Five films explored the moments people can’t help but overshare.
Backed up with accompanying OOH, social and radio.