Favor - Roe V Wade Ruling
OOH, Social
and Influencer Campaign
Our campaign for US contraceptive provider Favor
prepared people for the coming fall of Roe V. Wade.
As well as site specific OOH for university campuses and the Supreme Court,
our DOOH signposted the nearest abortion clinics post ruling,
and brought information to states that needed it most.
We highlighted the dark irony of the ruling with a tongue in cheek TikTok campaign
that saw influencers deliver vasectomy letters to the US governors that opposed it to see how they’d like it .
The campaign was banned. Repeatedly. But it still led to a 5000% spike
in orders of emergency contraception on Favor’s website,
achieved 7.8 million impressions on TikTok,
reached 1.5 million people in the areas most affected,
and was singled out by AdWeek and other news outlets
as an example of truly effective influencer sponsored content.
Working with TikTok influencers that were already vocal in the space around reproductive rights, we created stunts to highlight the audacity of having autonomy over another’s body, that put the ruling into the context of vasectomies and masturbation. The resulting content gained over 7.8 million impressions in 2 weeks, all driving people to Favor’s hub of support and education on reproductive rights and contraception.
@LizPlank x Favor view on TikTok here
@TheLuncheonLawyer x Favor view on TikTok here
@Sewpheeyuh x Favor view part 1 / 3 on TikTok here
