Favor - Roe V Wade
OOH, Social and Influencer Campaign
US contraceptive provider Favor knew Roe V. Wade was going to fall. We had to inform people about it.
Our OOH spelt out the facts.
Our TikTok campaign played into the dark irony, handing vasectomy letters to the governors opposing the ruling.
Although the campaign was banned - repeatedly - it led to a 5000% spike in orders of emergency contraception,
achieved 7.8 million impressions on TikTok, reached 1.5 million people in the areas most affected, and was singled out by AdWeek and other news outlets as an example of truly effective influencer sponsored content.
Working with TikTok influencers that were already vocal in the space around reproductive rights, we created stunts to highlight the audacity of having autonomy over another’s body, that put the ruling into the context of vasectomies and masturbation. The resulting content gained over 7.8 million impressions in 2 weeks, all driving people to Favor’s hub of support and education on reproductive rights and contraception.
@LizPlank x Favor view on TikTok here
@TheLuncheonLawyer x Favor view on TikTok here
@Sewpheeyuh x Favor view part 1 / 3 on TikTok here
