ITV 2 REBRAND 2016

Awards:

Gold Creative Circle Award

Gold Clio

Bronze Cannes Lion

Jo was part of the creative team given the brief to create a new look, feel and behaviour that would draw younger viewers to ITV2. Working in partnership with Man Vs Machine, the repetitive randomness of social media became a starting point to build out a new channel identity concept across idents, branding and promos.

The idents were created using an algorithm that assembled over 300,000 combinations of the idents, meaning no ad break would ever be exactly the same for the whole time they ran.
ITV2 went on to become the most watched channel for 16-34 year olds. Which might have had something to do with a little show called Love Island that relaunched the following summer, but the idents were appreciated, garnering multiple awards and nominations including a Cannes Lion that year.