Ann Summers - Life is foreplay

A campaign that doesn’t show sex,
it thinks about it.

To reignite the modern legend that is Ann Summers, our new OOH campaign shifts the brand’s perspective from looking sexy to feeling pleasure.
Instead of models and cliches, we opted for imagination, sensuality and a wink to the brand’s fearless heritage.

The campaign reignited relevance for the high street brand with plenty of industry press coverage and increased sales over the campaign period.